The report shows a growing number of consumers believe certain safety technologies, including blind-spot detection and and forward collision warning, should come standard on all vehicles in the United States. Convenience and entertainment options also ranked high on consumers' preferred list of technology features.
Autotrader today released its list of the Top 8 certified pre-owned programs for the holiday season. According to the company, these certified pre-owned vehicles offer consumers the reliability and safety of a new vehicle, but at a more affordable price.
Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.
The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are ready to purchase a vehicle.
Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.
Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.
AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next vehicle purchase. And what they want most are advanced safety features such as parking assist, collision avoidance and automatic braking.
The effects of Volkswagen’s diesel engine scandal are beginning to sink in, with the automaker reporting a 24.72% drop in November sales.
Autotrader and Kelley Blue Book reported stronger-than-expected auto sales during the month of November. The overall industry health is looking strong, but the two firms noted several risk factors that could negatively impact the industry as it heads into 2016.
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